Why Every UK Restaurant Needs an Online Ordering System in 2024

Online Ordering Isn't Optional Anymore

If your restaurant is still taking phone orders or relying entirely on third-party delivery platforms for your online business, 2024 is the year to change that. Customer expectations have shifted permanently, and the restaurants thriving right now are the ones that have made online ordering a seamless part of how they operate.

The Problem With Third-Party Platforms

Platforms like Deliveroo, Just Eat, and Uber Eats have their place — they bring visibility and reach, especially for new customers. But the commission rates (typically 15-35% per order) are significant. You don't own the customer relationship, you can't communicate with customers directly after an order, and disputes and chargebacks are handled on their terms. Many restaurateurs I speak to see third-party platforms as a necessary cost of doing business — but they're increasingly looking for ways to convert those customers to direct orders.

Your Own Online Ordering System Changes This

Having your own branded online ordering system means you keep the margin — no commission on orders. You own the customer data, including email addresses, order history, and preferences. You control the experience — your branding, your upsells, your loyalty offers. And you can run your own promotions without platform restrictions.

Integration With Your EPOS

A good online ordering system integrates directly with your EPOS, so orders placed online flow straight through to your kitchen without manual entry. This reduces errors, saves time, and means your staff aren't juggling multiple devices.

I work with UK restaurants to implement online ordering solutions that work with their existing setup. If you'd like to explore what this could look like for your restaurant, get in touch and I'll walk you through the options.