What Makes a Good Website in 2021: Speed, Mobile and UX

The Standards Have Raised

Building a website in 2021 means meeting higher expectations than ever before. Users are less tolerant of slow load times, clunky navigation, and websites that do not work properly on their phones. Google has also made it clear that performance and user experience are key ranking factors.

Speed Is Everything

Studies consistently show that visitors will abandon a website that takes more than three seconds to load. For every additional second of load time, conversion rates drop significantly. Optimising images, using a fast hosting environment, and implementing caching are all essential steps. A good developer will also ensure your site scores well on Google PageSpeed Insights.

Mobile-First Design

More than half of all UK web traffic now comes from mobile devices. If your website does not look and function perfectly on a smartphone, you are losing customers. Google also indexes the mobile version of websites first, so mobile design is directly tied to your search rankings.

User Experience (UX) Drives Conversions

A great-looking website that is confusing to navigate will not convert visitors into customers. Clear calls to action, intuitive navigation, readable typography, and a logical page structure all contribute to a positive user experience. Good UX design is about removing friction between a visitor and what you want them to do.

Security Matters to Users and Google

Having an SSL certificate (the padlock icon in browsers) is now a basic expectation. Websites without HTTPS are flagged as insecure and lose trust from both users and search engines. This is something every professional website should have as standard.

Need a Modern Website for Your Business?

Whether you need a new website built from scratch or your existing site needs updating, I can help you meet the standards of 2021 and beyond. Get in touch to discuss your requirements.