How to Get Your Website to Rank Higher on Google in 2023
SEO Doesn't Have to Be Complicated
Search engine optimisation has a reputation for being technical, opaque, and constantly changing. And while it does involve technical elements, the core of good SEO is actually pretty straightforward — and well within reach of most small business website owners.
1. Start With On-Page SEO Basics
Before worrying about backlinks or technical audits, make sure the fundamentals are in place on each page: a page title that includes your target keyword and is under 60 characters; a meta description that clearly summarises the page (under 160 characters); one H1 heading per page clearly describing what the page is about; at least 300-500 words of relevant, useful content; and internal links to related pages on your own site.
2. Page Speed Is a Ranking Factor
Google has made it clear that page speed matters. A slow website doesn't just frustrate visitors — it actively hurts your rankings. Check your speed using Google's PageSpeed Insights tool and address any major issues like unoptimised images or slow-loading plugins.
3. Mobile Optimisation
Google uses mobile-first indexing, which means it primarily looks at the mobile version of your site when deciding how to rank it. If your site isn't fully responsive and functional on a smartphone, you're at a significant disadvantage.
4. Local SEO for UK Businesses
If you serve customers in a specific area, local SEO should be a priority. Set up and optimise your Google Business Profile, include your town or region naturally in your page content, get listed in relevant local directories, and encourage satisfied customers to leave Google reviews.
5. Content That Answers Real Questions
One of the most effective long-term SEO strategies is publishing content that genuinely answers questions your target customers are asking. Blog posts, FAQs, and guides that address real problems build your authority over time and attract organic traffic.
If your website has been static for a while and your rankings have plateaued, an SEO audit is a good place to start. I work with UK businesses to identify quick wins and build a sustainable long-term SEO strategy. Get in touch if you'd like to know more.
